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Strategy In The Sand

    Join Alabama's HR Pros at the Beach!

    • Earn six pre-approved business / strategic credits at a beautiful, first-class resort
    • Enjoy pristine, white-sand Gulf Coast beaches with your Alabama HR friends
    • Receive exclusive discounted room rates that extend through the weekend

    Regular Registration Rate is $179
    Registration will close on September 25th

    Register Now


    Friday, September 28, 2018
    8:00am - 5:00pm CDT

    Perdido Beach Resort
    27200 Perdido Beach Blvd
    Orange Beach, AL 36561

    Enjoy the beautiful white sand beaches of the Alabama Gulf Coast with HR friends from all over the state while you earn six pre-approved strategic credits!  Discounted room rates and a fantastic early-bird discount make "Strategy in the Sand" a superior choice for continuing education.  The Perdido Beach Resort offers you fantastic food, an amazing beach experience, and excellent accommodations.  Add to that entertaining and effective keynote speakers presenting cutting edge information.

    Pre-Approved for 6 SHRM PDCs and
    6 HRCI Business Credits!

    Ellen Didier:
    President at Red Sage Communication, Inc.
    Why Marketing Matters to HR

    The competition is fiercer than ever before to find and retain employees. The companies who understand that marketing and HR go hand-in-hand are the ones winning the war for talent. Employees want to join and stay with companies that convey a clear understanding of who they are, what they are all about, and what their culture is like. Communicating these messages in the hiring process and in every touch point with employees is absolutely critical to creating and sustaining engagement and loyalty. Learn how successful companies are bringing branding and creative marketing approaches to HR and getting results.
    Jim America:
    Vice President at Carpenter Technology Corporation
    Leveraging Lean Manufacturing Principles to Drive Workforce Engagement

    Lean manufacturing is both a business improvement philosophy and a collection of well proven tools to improve manufacturing processes and engagement of the workforce.  Lean principles are essential to defining value as perceived by the customer – both internal and external.

    Nestled on an island oasis where the pelicans' perch, the blue herons' stroll and sugar white sand and emerald waters are so captivating you won’t want to leave, Perdido Beach Resort awaits. Situated directly on the Gulf of Mexico in Orange Beach, Alabama, Perdido Beach Resort features luxurious guest rooms with private balconies, multiple restaurants, an indoor/outdoor pool, fitness center, hot tubs and much more.
    Questions? Contact us at or (205) 202-0205.